Why do your competitors rank higher than you? We can help you find the answer!

By by Shoga Admin Posted on 26th July 201726th September 2018

Have you ever wondered why your competitors rank above you in Google’s search results? We can help you find the answer, just as we did for Aga reseller, Range Exchange.

We’ll analyse you and your rivals, find out what they’re doing right and what you’re doing wrong and produce a plan to position you at the top of the pile!

Broadly speaking, Google’s algorithm takes into account the following three factors. These are:

• A website’s age – the date of domain registration and the date the site was originally indexed by Google.
• A website’s popularity – the number and quality of incoming links.
• A websites’s size – the number and quality of pages and the frequency that they’re updated.

It uses these information, along with a number of other  considerations to assign your domain an overall authority score. The higher your domain authority score, the better you will rank. It really is as simple as that!

We’ll conduct a detailed review your website and report back on where improvements can be made. We’ll also analyse three of your highest performing competitors to understand what they’re doing well to be ranked above you.

Once we have all the facts to hand, we’ll produce a 12 month plan for SEO success. Depending upon our findings, and the level of competition in your industry, this will include a combination of:

• On-page updates – improvements to the existing code and content of your website
• Content marketing – an ongoing content marketing campaign
• Social media campaigns – to build your social following and engage with your current customers
• Link building – the creation of high domain authority links to your website

As the amount of work required to deliver SEO success will depend upon your industry and your competitors, each campaign needs to be tailored to you. If you’d like to find out more, please get in touch and we can arrange a quick meeting to find out more.