At Shoga, we love partnering with brands that are ready to make a real digital impact. So, when Doff, one of the UK’s leading and longest-established garden care manufacturers, approached us to revolutionise their online presence, we couldn’t wait to get our green fingers on the project.
Founded in 1946, Doff is currently celebrating an incredible 80 years of keeping Britain blooming. To mark this historic milestone, they needed a website that wasn’t just a static digital brochure, but a high-impact experience that effectively bridges the gap between digital discovery and real-world purchasing.
We are absolutely thrilled to officially unveil the brand-new Doff website!
Cultivating a Seamless User Experience
When dealing with a manufacturing powerhouse that produces everything from weed control and lawn care to specialised feeds and pest management, structuring a vast catalogue is key. Our goal was to build a site that is visually spectacular, incredibly intuitive to navigate, and exceptionally easy for the Doff team to update behind the scenes.
Built on WordPress and Elementor
To give Doff the perfect balance of robust performance and creative flexibility, we chose a bespoke WordPress build paired with Elementor.
- Complete Design Freedom: Elementor allowed us to break away from rigid templates and craft custom, dynamic layouts that beautifully capture Doff’s rich heritage and modern edge.
- Effortless Content Management: The intuitive framework ensures the Doff team can easily refresh their content, launch new seasonal updates, and keep their audience engaged without needing to touch lines of code.
- Flawless Responsiveness: Whether users are searching for lawn care tips on a mobile phone at their local garden centre or browsing on a desktop at home, the interface is flawlessly smooth on every device.
Features Engineered to Grow
A great brand deserves great functionality. We packed the new site with custom features engineered to guide users smoothly from inspiration to action:
- Full Product Catalogue & Amazon Integration: Visitors can now browse Doff’s entire extensive product range, cleanly categorised by specific gardening needs. To keep the user path to purchase entirely frictionless, each product features direct links to buy on Amazon.
- Postcode Stockist Finder: For customers who prefer to support local brick-and-mortar stores, we implemented a sophisticated store locator tool. Users simply type in their town, city, or postcode to instantly find their nearest garden centres, independent retailers, and DIY stores stocking Doff products.
- Gardening Advice & Inspiration Hub: Beyond great products, Doff is a trusted authority in the horticultural community. The dedicated blog section provides a wealth of seasonal hints, expert tips, and clever gardening tricks to help home growers get the absolute best out of their outdoor spaces.
Spotlighting Two Powerhouse Brands
Doff isn’t just one name; it’s an umbrella for two distinct product lines that required their own unique digital identities. We carefully structured the site’s brand architecture to promote and celebrate both:
Doff: The ultimate staple of British gardens for eight decades, focusing on reliable, great-value, everyday solutions for plants, lawns, and outdoor spaces.
Power UP: The high-performance, premium sister brand featuring ultimate-tier container feeds, advanced seaweed blends, and specialised growing mediums designed to supercharge garden growth.
By designing dedicated brand hubs, consumers can easily filter their experience to find the exact calibre of care their garden demands.
Ready to Ignite Your Digital Presence?
The new Doff website stands as a fantastic testament to what happens when deep industry heritage meets cutting-edge web design. We are incredibly proud of what the Shoga team and Doff have achieved together, establishing a digital foundation that will support their brand for many seasons to come.
Head over to doff.co.uk to explore the new platform and see our work in action!
If your business is ready for a digital transformation that turns heads and drives real results, let’s talk. Get in touch with the Shoga team today.
