As Optimum embeds a new divisional company structure, the arrangement will see Shoga provide their suite of digital services into all three Optimum companies; Optimum Procurement, Optimum Fleet and Optimum Energy Services. Shoga will focus on delivering an ongoing programme of support including website enhancement, brand development and internet marketing services.

Peter Rushton, CEO, Optimum Procurement, said, “We have worked closely with the Shoga team over several years, and they’ve become an important back office partner for us who consistently deliver excellent results in the digital and creative aspects of our business. Their detailed understanding of how the procurement services sector works is a crucial factor in making sure we not only have creative website designs, but we can drive targeted traffic to them as part of an efficient internet marketing strategy.”

Graham Robinson, MD, Shoga, said, “We are delighted to be continuing our relationship with Optimum. Our success to date has been based on a pragmatic approach and collaborative teamwork. Optimum’s move to a divisional structure means we are excited by the opportunity to deliver a refreshed and segmented digital marketing strategy that promotes the outstanding credentials of each Optimum business.”