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A Colourful New Website For a Dynamic Team of PR Professionals

When we were approached by Education PR company The Influence Crowd to design their new website, we knew it was going to be a fun and exciting project to work on. As leaders in a niche sector, this is a dynamic and entrepreneurial team who needed a website that reflected their passion and enthusiasm, with plenty of colour and bold imagery thrown in.

The Influence Crowd offers a comprehensive range of PR services for clients in the education sector, from integrated digital content and crisis management to partnerships with social media influencers. As with all new projects, we started by spending time with the team to get to know what makes them different from the competition, and to gain a clear understanding of what they needed from their new website. One of the things that was important to them was the ability to upload and manage their own content in-house, without having to outsource to anyone else, so we knew from the outset that a WordPress site was the way to go.

They already had fresh and engaging branding for us to work with, so we created the site in perfect harmony with their existing marketing materials. To help them get found easily online we made sure there was a comprehensive SEO strategy in place, and again WordPress sites have been proven to be the best option for ranking highly in searches.

As the company specialises in working with the education sector, we wanted the site to reflect this with lots of colour, clear text and fun imagery. We also added animations for a dynamic, modern look that encourages visitors to explore the site and sign up, and it links in with all their social media accounts. There is also an integrated blog page which they can update with news and information to keep members informed and drive more traffic to the site.

Check it out for yourself here.

Building on personal branding to turn enquirers into customers for Wendy Dignan

When you’re a one-person business, it can be tempting to think you still need to present a corporate face to the outside world. But could you develop a closer connection to your target audience through strong personal branding instead?

When psychotherapist Wendy Dignan approached us for a new website and branding, she had one overriding goal: the new site had to convert enquirers into customers. And she recognised that strong personal branding on the site would be the best way to achieve this.

With a range of celebrity clients plus media credits covering everything from the Daily Telegraph to Cheshire Housewives, Wendy had very clear ideas about what she wanted and gave us plenty of inspiration. Where Wendy’s old site had been traditional and corporate in style, the site we designed and built for her is bold, high-impact, and sales-focused.

Wendy’s new site works for two reasons. First, because we designed all elements of the site to work towards the goal of persuading visitors to book a consultation. Secondly – and crucially – because we built the design around delivering a personal message from Wendy and showing her as a human being that people will relate to.

The success of the site is a great reminder that if your business is all about you, then there’s a good chance that your website should reflect your personal brand rather than a corporate one.

Check our the new site here.

Boosting enquiries for cyber security firm Prism Infosec

Better targeting, more effective SEO and a boost in enquiries – that was the challenge we rose to when cyber security firm Prism Infosec asked us to create a new business-to-business website for their services.

We’ve provided website services for Prism Infosec since the firm started as a one-man band. Now operating from two offices, their range of services has grown increasingly complex over the years. We worked with the team to understand both their services and their customers, and to break down the offer into a set of specific services and service categories that match what the target audience are likely to be searching for. We then created a design with the services as the focus.

Result: a clean, professional website and brand that attracts the right people and gets them to the information they need quickly.

It’s a great example of a project that shows good website design is about so much more than simply visual appearance.

Take a look here.

A new catalogue website for Range Exchange

At Range Exchange, it’s all about the product. The firm sell reconditioned range cookers from top brands, and came to us wanting a new look and feel for their website that would showcase the products effectively, give customers confidence in the company, and lead people to make contact.

We’d helped Range Exchange move online for the first time some years ago, so it was great to get involved with the update. For the new edition of the site we developed a simple yet sophisticated grey and white colour palette that shows product images to full advantage. Alongside this, we created an easy-to-use site navigation that takes people quickly to products of interest. The new site is fuss-free, inspires confidence, and, most importantly, leads customers seamlessly through the information-gathering stage towards making an enquiry about a product.

The site is easy for the Range Exchange team to keep up to date, too – vital in view of their ever-changing product range. Check out the site here.

New eye-catching responsive ecommerce website to showcase and sell Beartown Brewery beers

Our new responsive WordPress website for Beartown beers is giving this award-winning brewery a strong online presence from which to promote their brand.

The Beartown Brewery team came to us following a recommendation from an existing customer. They were looking for a high impact website that would deliver a memorable online experience based around their existing branding – so that’s exactly what we gave them. The eye-catching site includes a variety of striking visual elements, in particular a scrolling (parallax) effect that engages site visitors and encourages them to click and explore.

We’ve just launched the latest addition to the Beartown Brewery website – an ecommerce store allowing them to sell beers online

See the Beartown Brewery website here.

Targeting a niche market with an SEO-friendly website for technology firm Anari

If you provide a product or service with low search volume but high value sales, it’s vital that your website targets the right people. Our site for aviation technology firm Anari is now hard at work doing just that.

The firm had made the decision to consolidate their service around a single area (yield maximisation). This meant they needed a new website that would focus on bringing in accurately targeted enquiries.

So before developing the site, we spent time researching SEO requirements, finding out what potential customers might search for, and what information they needed. We then optimised every element of the site for SEO (even the diagrams are search engine friendly!). And our careful planning made sure there was no drop in search engine rankings as Anari transitioned from the old site to the new.

The project shows how powerful a truly targeted approach can be – people searching for what Anari offer find the site easily, and Anari are confident each enquiry from the site is likely to be a genuine lead.

Take a look at the Anari website here.

Engaging parents with a bespoke website for award-winning nursery Scamps

Working on a replacement website for the award-winning Scamps day nursery was a joy – the team had very clear ideas about what they wanted, and commissioned a completely bespoke WordPress site as the best way to achieve their goals.

This meant we were free from any theme restrictions, and could design a completely unique look and feel for the new site. Incorporating Scamps existing branding, we created a modern, distinctive site that brought the team’s ideas together and turned their vision into reality.

The site is now up and running and working exactly as the team hoped, differentiating Scamps from competitors and providing an engaging site experience that persuades parents to make contact.

Check out the site here.

New multifunctional and easy-to-update site for East Cheshire Hospice

Our new website for East Cheshire Hospice is up and running. Flexible and easy-to-update, the site replaces an older website that was taking up far too much of the team’s time.

The new WordPress site incorporates a wide variety of functions to support the hospice team’s multiple online activities. These functions include online donations, an events diary with online booking and payment, and an e-commerce shop. Each combines a quick and user-friendly customer journey with time-saving simple set-up screens and streamlined behind-the-scenes processes. Integration with the hospice’s Raisers Edge fundraising system provides a further boost to productivity.

This has been such a worthwhile project to work on – and it’s fantastic to know that the committed hospice team now have exactly the right tools for the job.