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Category: SEO

An effective on-site SEO review for Cheshire Pointing

Posted on by Shoga Admin

We recently started work with a new client callefd Cheshire Pointing. The business had recently parted company with their incumbant agency and were on the loockout for a new parter to assist them with search engine optimisation.

We conducted an on-site SEO review and updated the content, design and structure of the following pages:

Posted in SEO

Targeting a niche market with an SEO-friendly website for technology firm Anari

Posted on by Shoga Admin

If you provide a product or service with low search volume but high value sales, it’s vital that your website targets the right people. Our site for aviation technology firm Anari is now hard at work doing just that.

The firm had made the decision to consolidate their service around a single area (yield maximisation). This meant they needed a new website that would focus on bringing in accurately targeted enquiries.

So before developing the site, we spent time researching SEO requirements, finding out what potential customers might search for, and what information they needed. We then optimised every element of the site for SEO (even the diagrams are search engine friendly!). And our careful planning made sure there was no drop in search engine rankings as Anari transitioned from the old site to the new.

The project shows how powerful a truly targeted approach can be – people searching for what Anari offer find the site easily, and Anari are confident each enquiry from the site is likely to be a genuine lead.

Take a look at the Anari website here.

Why do your competitors rank higher than you? We can help you find the answer!

Posted on by Shoga Admin

Have you ever wondered why your competitors rank above you in Google’s search results? We can help you find the answer, just as we did for Aga reseller, Range Exchange.

We’ll analyse you and your rivals, find out what they’re doing right and what you’re doing wrong and produce a plan to position you at the top of the pile!

Continue reading “Why do your competitors rank higher than you? We can help you find the answer!”

SEO for beginners

Posted on by Shoga Admin

SEO is very important to increase traffic to any fledgling website. You can have an amazing new website, but, if it’s not bringing new business or brand awareness through search rankings then you need address this.

There are things that you can do yourself immediately before you employ the service of an SEO specialist. These will help you rank on search engines like Google, Bing and Yahoo.

Continue reading “SEO for beginners”

SEO basics for WordPress – part one

Posted on by Shoga Admin

We thought it would be useful to write a couple of blogs outlining some SEO basics for WordPress.

WordPress is one of the most popular content management systems out there and one that we regularly use to develop websites for our clients.

Even if you outsource your SEO to an agency, we believe it’s good for clients to understand some of the basics and we’re happy to share these tips to set you on your way.

Continue reading “SEO basics for WordPress – part one”